I was recently reading Atomic Habits by James Clear and the intro to that book really struck me and it’s something I haven’t been able to stop thinking about. In that intro, James shares the story of the Great Britain professional cycling team. The team wasn’t that great, British cyclists weren’t winning much and were performing poorly. They were so bad that a bike manufacturer refused to sell bikes to them because they were afraid it would hurt sales.
The Manual #15 - Tiny Changes, Remarkable Results
The Manual #15 - Tiny Changes, Remarkable…
The Manual #15 - Tiny Changes, Remarkable Results
I was recently reading Atomic Habits by James Clear and the intro to that book really struck me and it’s something I haven’t been able to stop thinking about. In that intro, James shares the story of the Great Britain professional cycling team. The team wasn’t that great, British cyclists weren’t winning much and were performing poorly. They were so bad that a bike manufacturer refused to sell bikes to them because they were afraid it would hurt sales.