The Manual #33 - Increasing your luck
I recently shared a video sharing how I gained 10k followers in a month on Instagram.
I shared in that video was how I was trying to hit gold by posting every single day for 30 days. And I did. I had one post that received over 100k likes.
An important lesson I’ve learned from years of making businesses, especially online content, is that you can literally increase your luck.
By continuously publishing and sharing content you’ll be increasing your surface area of who sees your work. It’s plain old marketing.
You might make the best products in the world. Absolutely revolutionary stuff. But how is anyone supposed to find it if you don’t share it?
I found many people hate marketing or sales. They’re almost allergic to it. Find it dirty. But every single successful business markets more than you can ever imagine.
We have unprecedented access to a global network of people with websites like Instagram, YouTube, TikTok and Twitter. What’s even more wild is that it’s free to share on these platforms.
You can literally increase your luck by sharing.
Moving from Gumroad to PayHip
I was a big Gumroad recommender. But since they’ve increased their pricing I’ve been looking for an alternative. The best alternative I’ve found is PayHip.
If you’re making over $1000 a month from digital products, it makes more financial sense to go with something like PayHip.
I’ve now set up my new store on there, check it out - store.oliur.com
The Video Creator Course
The video creator course is on track to come out in March. I had a lot of fun making it and it packs a lot of value in quite a dense course. I’ll be reaching out to those who pre-ordered soon to get their feedback and include anything else that they think might be missing.
A collection of links to stuff I think are worth sharing.
Reminder — I also have a premium Discord channel where you can talk to me and like-minded folks.
Singer Factory Tour — A video from Top Gear touring the Singer factory. They’re beautiful. Now I wish I had the cash.
Superlink — Interesting service that lets you buy your name as a domain. Doesn’t work for all names though.
Phase One — A video from Peter McKinnon sharing the Phase One camera. An incredible high-res camera.
Bento.me — Very cute link in bio service. Quite unique compared to others too.
Dockhunt — Website showcasing people’s docks. Great way to find new apps too.
No level of alcohol is safe — From WHO of all places. My 30 years of not drinking is working out well then lol.
Loved the advice from your video on increasing social media followers.
Would you recommend a similar tactic for say, growing an email newsletter? Posting something new everyday sounds like a giant task, but I’d be curious if you have any tactics that have worked as you grown The Manual?
Appreciate the comments on Gumroad to Payhip, I noticed you'd switched and figured it'd be the pricing. I was also comparing a lot of services like these and Payhip won feature wise/cost vs them all despite not being very well known.
The only downside I've found is no ability to do custom CSS so you kinda have to pick a theme and then manipulate your own website to match it (if you want to fully integrate the store that is)